Privacy Policy

Last updated: October 13, 2026

Culture Craft Labs, doing business as Spark My Marketing (“we”, “us”), runs the Writing for Connection email course and this website, sparkmymarketing.com. This policy explains what personal information we collect, why we collect it, who we share it with, and the choices you have. We are based in British Columbia, Canada, and we handle your information in line with British Columbia’s Personal Information Protection Act (PIPA) and other Canadian privacy law that applies to us.

1. What we collect

• When you sign up: your first name and email address, and a record that you agreed to receive our emails (including when you agreed).
• Your profile: after you sign up, we ask a few questions about you and your work: your business name, your industry, how long you have done this work, what you do for your customers or clients, the kind of clients you work with, and your main ways of connecting online. Pronouns are optional. Please do not include sensitive information (such as health, financial or government ID details) in your answers.
• Your writing: if you reply to a course email, we receive your email address and what you wrote.
• Website and email activity: if you accept cookies, we collect information about how you use this site (such as pages viewed, device and browser type, and approximate location). Our email provider may also record whether you opened or clicked an email.
• Where you came from: if you arrive through a link with campaign tags (for example from a post or newsletter), or from another website, we note that source for your visit and may save it with your sign-up so we know what is working. If you accept cookies, we may also save an anonymous analytics identifier with your sign-up so we can connect it to your visit. If you arrive from an ad, we may save the ad’s click identifier too. When you sign up, we also create a random reference number for that sign-up and keep a copy in your browser so we can match it to your sign-up.
• Messages to us: anything you send when you contact us.

2. How we use it

• To sign you up, send you the 7-day course and the follow-up writing questions, and manage your subscription.
• To personalize the course and the feedback you receive on your writing.
• To respond to your questions and requests.
• To understand how the site and emails are performing, and to improve them (analytics, only if you accept cookies).
• To meet our legal obligations and keep our systems secure.

We do not sell your personal information.

3. The AI writing coach

Part of the course is a responsive AI writing coach. When you reply to a course email, your profile answers and what you wrote are processed by AI technology so the coach can give you feedback. The coach is set up to give feedback and questions, not to write for you. We use AI service providers to do this, and we ask that you avoid including sensitive personal information in your replies.

4. Who we share it with

We share information only with service providers who help us run the course, and only as needed for that purpose. Right now these are:

• Brevo, our email and sign-up platform.
• MindStudio and the AI model providers it uses, which run the profile form and the AI writing coach.
• Google, for our spreadsheets (Google Sheets) where profile answers are stored, and for Google Tag Manager and any analytics tools we switch on, if you accept cookies.
• GitHub, which hosts this website.

We may also disclose information if the law requires it, or to protect our rights or the safety of others. If our business is ever sold or reorganized, your information may be transferred to the new owner, who must follow this policy.

5. Cookies and analytics

When you first visit the site you can accept or decline cookies. We use Google Tag Manager, which stays off for analytics and advertising unless you accept. You can change your choice at any time with the “Cookie settings” link in the footer. You can also block or delete cookies in your browser settings. The site works the same either way.

6. Email and your consent

We send you emails because you asked for them and agreed when you signed up. You can withdraw your consent at any time by clicking “Unsubscribe” at the bottom of any email, or by emailing us. We will stop sending you marketing emails promptly. Every email we send identifies us and includes how to contact us, as Canada’s anti-spam law (CASL) requires.

7. Where your information is stored

Our service providers may store and process information on servers outside British Columbia and outside Canada, including in the United States and Europe. Your information may therefore be subject to the laws of those places, including laws that allow courts and authorities to access it. We choose providers carefully and expect them to protect your information. If you have questions about our providers, contact us.

8. How long we keep it

We keep your information for as long as you are subscribed and as long as we need it for the purposes above. If you unsubscribe or ask us to delete your information, we will remove it unless we need to keep some of it to meet a legal obligation or to keep a record that you opted out, so we do not email you again by mistake.

9. Keeping it safe

We use reasonable safeguards to protect your information, including limiting who can access it and relying on providers that use secure connections. No online system is completely secure, so we cannot guarantee absolute security.

10. Your choices and rights

You can ask us to:

• tell you what personal information we hold about you and how it is used;
• correct information that is wrong or out of date;
• delete your information; or
• stop using or sharing your information, by withdrawing your consent.

Email hello@sparkmymarketing.com and we will reply within 30 days. We may need to confirm who you are first. Withdrawing consent may mean we can no longer provide the course.

11. Children

Writing for Connection is for adults and is not directed at children under 16. We do not knowingly collect information from them. If you believe a child has given us information, contact us and we will delete it.

12. Changes to this policy

We may update this policy from time to time. We will post the new version here with a new “Last updated” date, and we will tell subscribers by email if the changes are significant.

13. Contact us

Culture Craft Labs (Spark My Marketing)
Questions, requests or concerns about your privacy: hello@sparkmymarketing.com.

If we have not resolved your concern, you can contact the Office of the Information and Privacy Commissioner for British Columbia.